In this new digital age, digital networking is all the rage. Social networking sites such as MySpace, Facebook, and Twitter have become common staples of many people’s lives. The idea of being able to make and receive phone calls right from work has people flocking to digital networking. However, for those who do not know the secrets of digital networking, many of these online services could mean the end of working relationships.
Digital Networking Tip: Do not take the easy route out
Many people make the mistake of trying to “connect” with others by “making a connection.” While it is important to be present in digital communities, this is not the best way to go about building strong relationships. If you do this, you may come off as cold, meaning that you are not interested in building relationships. If you don t, your efforts to connect with new people may come off as insincere and your attempt at making connections may also come across as insincere, meaning that your attempts to make connections will likely be overlooked.
With the rise of social media, digital networking can actually be more effective than traditional networks when it comes to relationships. The key to this strategy is understanding how digital technology is able to bridge the gap between people and make it easier for two people in different locations to stay connected. The next digital networking tip will explain how the rise of social media has opened doors for those who seek to establish relationships outside of traditional networks.
The rise of digital networking has created new challenges and opportunities for business people around the world. New people and new ideas are finding their way into the business arena via the many data networks that are rapidly forming in every community around the world. Some of these data networks are powered by traditional technologies such as email, while others are powered by digital networking. There are even a few data networks that are powered by digital networks.
The key to measuring digital networking results accurately is to understand how people use social media. A common mistake is for companies to measure social media success based on the amount of advertising their network allows or the amount of sign-ups they have. Instead, what they are really looking for is the amount of relationships that are formed between users of their digital networking tool. When companies take this approach, it means that they’re measuring the effectiveness of their digital networking strategy will be based upon the actions of the users.
The first digital networking tactic to try is connecting with LinkedIn. LinkedIn is one of the most widely used networks in the world, used by businesses of all sizes. Because LinkedIn is so widely used, there are a number of professionals and experts within the industry that can offer advice and help new businesses get started. Rather than focusing on the activity of signing up new users, focus your attention on the experts that can help you grow your business.
Once you’ve established yourself with LinkedIn, another good strategy for measuring your digital networking results is connecting with groups and communities within other networks. For example, if you belong to a technology marketing group on Facebook, connecting with groups within groups and communities can help you grow your business because these people already know you. By gaining exposure to these people, you’re making it much easier for you to gain new connections and relationships.
Another important digital networking tactic for measuring results is reaching out to potential customers. You can do this by hosting a free webinar, featuring information about your new business. Once you have your webinar live, invite your subscribers to a followup event where you’ll discuss new ideas for bringing your new business to life.
One thing we often overlook when it comes to digital networking is our ability to interact with each other electronically. It’s easy to send email and instant messages to friends and family; it’s even easier to share pictures, videos, and music. The more we can share with others, the better chance we have of reaching out to new connections. This doesn’t just apply to connections with local contacts, but to international connections as well. If we can connect with those overseas who are looking to do business with us, then we can potentially reach thousands or millions of new customers!
A great digital networking tactic for measuring results is connecting with others in your particular niche. Not only is this good for developing long term relationships with other entrepreneurs, but it’s also great for measuring how effective your marketing campaigns are. Simply sending messages on social media sites such as Facebook or Twitter can generate a lot of conversation, and that conversation can lead to connections and relationships. By measuring the responses from your contacts, you’ll be able to see which forms of advertising are generating the most interest, and you can use that data to improve your own marketing strategies.